Wolfgang Zac is a photographer, director, and creative force based between Los Angeles and Berlin. Known for his boundless energy and raw, high-voltage aesthetic, his work defies the ordinary, bringing an explosive mix of joy, rebellion, and originality to every project. On set, his infectious enthusiasm pulls everyone into the "Zac Pack," his tribe of collaborators and co-conspirators. Rejecting the flatness of conventional advertising, Wolfgang is on a relentless quest for authenticity, responsible creativity, and the magic of the unexpected. His fluid approach to image-making seamlessly blends still photography and film, moving effortlessly between roles as director, photographer, and DoP without missing a beat.
Born in Austria, Wolfgang honed his craft at the University of Applied Arts in Vienna before cutting his teeth as a photographer’s assistant in New York. Today, his client list reads like a who's who of global brands—Apple, Adidas, Jack Daniel’s, Porsche, and many more. His accolades include Cannes Lions, ADC Awards, and a spot among Lürzer’s Archive’s 200 Best Ad Photographers worldwide. Outside of work, he devours books on quantum physics (without understanding a word), collects tattoos to the sound of David Bowie, and road-trips with Claudia, his wife and creative partner in crime.
Wolfgang Zac is a photographer, director, and creative force based between Los Angeles and Berlin. Known for his boundless energy and raw, high-voltage aesthetic, his work defies the ordinary, bringing an explosive mix of joy, rebellion, and originality to every project. On set, his infectious enthusiasm pulls everyone into the "Zac Pack," his tribe of collaborators and co-conspirators. Rejecting the flatness of conventional advertising, Wolfgang is on a relentless quest for authenticity, responsible creativity, and the magic of the unexpected. His fluid approach to image-making seamlessly blends still photography and film, moving effortlessly between roles as director, photographer, and DoP without missing a beat.
Born in Austria, Wolfgang honed his craft at the University of Applied Arts in Vienna before cutting his teeth as a photographer’s assistant in New York. Today, his client list reads like a who's who of global brands—Apple, Adidas, Jack Daniel’s, Porsche, and many more. His accolades include Cannes Lions, ADC Awards, and a spot among Lürzer’s Archive’s 200 Best Ad Photographers worldwide. Outside of work, he devours books on quantum physics (without understanding a word), collects tattoos to the sound of David Bowie, and road-trips with Claudia, his wife and creative partner in crime.
