Raised in Botswana, Africa, William began his directing career making short, personal projects that captured a sensitivity and emotive tone. His first ever ad was recognized at the Cannes Young Director Award and quickly opened the door to directing tv commercials full time.

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Grounded in documentary, he has a natural ability for storytelling and crafting emotion with a visual eye. He has developed a body of work that includes major brands such as Samsung, Mercedes, and Adidas. William has worked between commercials, music videos and short films, with his short film Unspoken world premiering at Tribeca Film Festival, and going on to selection at over fifty festivals worldwide. William since been developing an episodic drama he has written for TV.