The consummate cheerleader, Shelby thrives at bringing people together throughout the creative process in order to bring into existence a vision and story worth telling. With a keen understanding of technology, media and the advertising landscape, leading productions all over the world, Shelby has mastered all aspects of content creation and has a deep network of some of the most talented professionals in the business. Working with A-list celebrities, building multi-tiered content platforms, running a newsroom, Shelby is well known for holding a welcomed calm and trustworthy presence. He is an active advocate for the next generation and a leader in the industry as an AICP East board member, Equity and Inclusion Committee Member and Green the Bid Ambassador. Shelby is a husband and father of two amazing girls, who call NY home.