Aimé Leon Dore

New Balance 550 Campaign

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This campaign was created to promote the release of the Aimé Leon Dore x New Balance 550 by highlighting the diversity of talent through sport for International Friendship Through Basketball. This is the continuation of a multi-year campaign partnership to define the New Balance brand in an era of redefining what cool is. ALD came together to create this launch and bring New Balance back to the spotlight.